Site Design Analysis Questionnaire

Name of Website:
What is the Goal of the Online Community?
What is the Logos? (how does it logically flow from point to point)
What is the Ethos? (how does it draw you in based on who you are)
What is the Pathos? (how does it make you feel)
What is the Objective of the Website?)
��Provide professional image
��Accessibility to information 24 hrs a day, 7 days a week
��Increase exposure locally, nationally, internationally
��Cost effective advertising in comparison with other mass media
��Inexpensive way for distributing info & downloadable information
��Automatically answer a group’s frequently asked questions
��Sell your products or services that the website/group provides
��Compete with other similar or rival groups
��Other goals the online community?
Who is the intended audience?

Have you seen any Web sites that you think are similar to this online community? If yes, list below and supply what you like about them.

What websites/online communities do they link to? How does that complement their goals?

How does the online community represent their “real-life” counterpart or “real life” equivalent?

What rituals does your online community participate in?

What words describe this website the most?
��Modern
��Casual
��Traditional
��Other
��Elegant
��Fun
��Technical

In what ways do these words that you have checked off highlight your online community?
What do their colors say about their organization or group? What are the colors that they use?

What ways do they communicate privately? In what ways does your community communicate publicly? What of the following features below do they use and how does that contribute to their overall message?
��Mailing list/Catalog request
��Password Protected Areas
��Registration/Customer Log-in
��Survey
��Newsletter/E-mail list
��Request for Info
��Online Ordering Form
��Subscription Forms
��Message Board
��Other:

How do they raise money? What type of product are they selling? How does their website contribute to that product that they are selling? What does that say about their group?

What type of updates do they provide? Is it weekly? Daily? Why is that the case?

What kind of content is updated
��Textural changes
��Graphics changes
��Price Changes
��Other changes

What are the strengths and weaknesses of your online community compared to other online communities?